Guide: Promoting Evidence-Based Insights
action->outcome in PepperSlice

Ugly Research offers a new guide, Promoting Evidence-Based Insights. Practical tips for presenting content with four essential characteristics: Top-line, evidence-based, bite-size, and reusable. Communicate quickly and powerfully by demonstrating value to decision makers. Show how A → B. So people don’t think tl;dr or MEGO (My Eyes Glaze Over), be sure to emphasize insights that […]

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