E-mail: info@uglyresearch.com Phone: +1 415.985.4479


About Us

The Deciding Project is produced by decision scientists, artists, comedians, educators, marketers, and software developers. We’re obsessed with our dogs.
Tracy Allison Altman is Chief Instigator.
graphy pushpins

Who, What, Why?

Show how you nurture deciding without sucking the fun out of it. Together let’s create experiential marketing & learning events.
We build deciding projects for tech vendors & integrators with AI, BI, or analytics products. Reach out: friends@decidingproject.com
Build trust in your algorithms and UX. Show people new ways of deciding. Grow customer lifetime value (a/k/a make more money).
Scroll Up