Have you ever seen how customers use AI technology and thought, “Uh oh!” Guide people through meaningful decision processes, from presales to production.
AI 4 DECIDING
Most companies invite subject matter experts to design experiential learning. We hire artists and comedians to create immersive decisioning for your customers.
THE DECIDING PROJECT.
Work with us
to find that delicate balance between rigorous and fun: Your technology & people, deciding together.
Phone: +1 415.985.4479
Our #1 fear: Withering under scrutiny.
Jerry Seinfeld was wrong when he claimed public speaking is our #1 fear. I’m pretty sure we’re more afraid of…
Don’t build a data department store.
To paraphrase Raymond Chandler, too many projects deliver department store data: The most of everything but the best of nothing.…
The skill set for explaining, XAI, and why they both matter.
As data complexity grows, so does the importance of explaining. The philosophy of science can teach us about the role…
The Deciding Project is produced by decision scientists, artists, comedians, educators, marketers, and software developers. We’re obsessed with our dogs.
Tracy Allison Altman
is Chief Instigator.
Who, What, Why?
Show how you nurture deciding without sucking the fun out of it.
Together let’s create
experiential marketing & learning events.
We build deciding projects for
tech vendors & integrators
with AI, BI, or analytics products. Reach out:
Build trust in your algorithms and UX.
Show people new ways of deciding. Grow customer lifetime value (a/k/a make more money).
©2019 Ugly Research, Inc. All Rights Reserved.