About Us

The Deciding Project is produced by a team of decision scientists, artists, educators, marketers, and software developers. We’re obsessed with our dogs.
Tracy Allison Altman is Chief Instigator.
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Who, What, Why?

Show how you nurture deciding without sucking the fun out of it. Following our structured methodology, we create experiential marketing events and learning programs.
Our clients are enterprise tech vendors & integrators with AI, BI, or analytics products. Good fit for marketing and customer success.
Build trust in your algorithms and UX. Engage people by keeping them in the loop, from presales to production. Grow customer lifetime value (a/k/a make more money).
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